Founded in Switzerland in 1918, Mido is today based in the city of Le Locle, in the heart of the Swiss Jura mountains. The name Mido comes from the Spanish “Yo mido”, which means “I measure”. Mido’s philosophy combines aesthetics, authenticity and functionality. A sober and clean design gives Mido timepieces a decidedly timeless dimension. Advanced technical innovations, automatic movements known for their excellence and high quality materials are the three pillars on which this unique know-how has been built